Lifeguard Press. Many of you may associate this with the old Vera Bradley line, or you may associate it with the new fantastic Lily Pulitzer Line, now you need to associate it with the incredible Jonathan Adler Stationery line. It is bright, bold, and eye catching. His noteblocks will never be lost on your desk and the file folders will make your filing cabinet feel alive and his gift bags will never make your gift go unnoticed. I think that this line is a must have for all stationery and gift stores for 2010!